Eli xesha lahlukile

Kutheni "Eli xesha lihlukile" Ekugqibeleni liyinyani kwiMisebenzi yeShishini

Isizukulwana ngasinye sosomashishini siye salunyukiswa ngala magama mane ayingozi: "eli xesha lihlukile." UMhlekazi uJohn Templeton wawabiza ngokudumileyo ukuba ngawona magama abiza kakhulu kulwimi lwesiNgesi, isilumkiso nxamnye nolonwabo olungekho ngqiqweni kunye ne-hubris yokukholelwa ukuba imithetho emidala ayisasebenzi. Kwaye amashumi eminyaka, wayechanekile - i-dot-com booms yaphahlazeka, ubusika be-crypto bafika, kwaye iofisi ye-paperless ethenjisiweyo yaba yi-punchline. Ukuthandabuza malunga namabango amakhulu kuncede iinkokeli zoshishino kakuhle.

Kodwa nantsi inyani engathandekiyo ekungekho mntu kwigumbi lebhodi ofuna ukuyivuma: ngamanye amaxesha, into yokwenyani iyahluka. Ukutshintsha ukusuka kwiileja ezibhalwe ngesandla ukuya kwi-spreadsheets kwakwahlukile. Ukufika kwe-imeyile kwahlukile. Kwaye ngoku, ngo-2026, indlela amashishini amancinci naphakathi alawula ngayo isitayile sawo esisebenzayo esenza utshintsho olubaluleke kakhulu kangangokuba ukuyichitha njenge-hype inokuba yeyona mpazamo ixabisa kakhulu umseki anokuyenza. Umahluko ngeli xesha ayisosixhobo esinye. Kukuwa kodonga phakathi kweqhinga kunye nokwenziwa - kwaye yenzeka ngokukhawuleza kunokuba uninzi lwamashishini lulungiselelwe.

Imodeli endala yayibanjelwe kunye neTape yombhobho

Kwisiqingatha esingcono samashumi amabini eminyaka, ukuqhuba ishishini kwakuthetha ukudibanisa i-ecosystem eyohluliweyo yezixhobo zesoftware ezingathethisani. I-CRM apha, iqonga le-invoyisi ngapha, iprosesa yokuhlawula eyahlukileyo, i-app yokucwangcisa, i-tracker yezithuthi, ideshibhodi yemidiya yoluntu - nganye inokungena kwayo, i-silo yayo yedatha, umrhumo wayo wokubhalisa, kunye ne-curve yokufunda yeqela lakho. Ngokophando lwe-2024 olwenziwe yi-Productiv, inkampani ephakathi ephakathi isebenzise i-130 eyahlukeneyo yezicelo ze-SaaS. Uninzi lwahlawulela izixhobo ezithe zangena emsebenzini okanye ezingekachukunyiswa kwiinyanga.

Iindleko ibingezozemali kuphela. Yonke inkqubo evaliweyo yadala ukungqubana: idatha kwafuneka ithunyelwe ngaphandle ngesandla kwaye iphinde ifakwe, iingxelo zazifuna uxolelwaniso kuwo wonke amaqonga, kunye nokukhwela umqeshwa omtsha kuthetha ukubaqeqesha kwiindlela zojongano ezintlanu ezahlukeneyo ngaphambi kokuba benze usuku lwabo lokuqala lomsebenzi wokwenyani. Umsebenzi ongaphezulu wokulawula isoftware yakho ibe ngumsebenzi wesingxungxo kumntu okwiqela lakho - ngokuqhelekileyo ngumntu ongakwaziyo ukuhlawula isiphazamiso.

Abanikazi bamashishini baziqhelanise, kunjalo. Baqeshe abaphathi bemisebenzi, bakha ii-automation ze-Zapier ezicokisekileyo, kwaye benza iibhulorho zespredishithi ezicokisekileyo phakathi kweenkqubo. Bayenza yasebenza. Kodwa ukuyenza isebenze kwaye ichume ngokwenene zizinto ezimbini ezahlukileyo kakhulu. Iteyiphu ibambe, kodwa ayizange iyeke ukuba yiteyiphu.

I-Convergence etshintsha yonke into

Okwahlukileyo ngoku asiko nakuphi na ukuphumelela kobuchwepheshe. Kukudityaniswa - ukuvuthwa ngaxeshanye kweziseko zelifu, ukuhamba komsebenzi okuncediswa yi-AI, ukumiswa komgangatho we-API, kunye noyilo lwemodyuli yesoftware efika ngaxeshanye. La mandla enze ukuba kube nokwenzeka ngokwenene, okokuqala, ukuqhuba ukusebenza ngokupheleleyo kweshishini ukusuka kwiqonga elinye elidityanisiweyo ngaphandle kokuncama ubunzulu okanye ukwenza ngokwezifiso kuwo nawuphi na umsebenzi womntu.

Oku akufani nezithembiso zesoftware zika-2010s, nto leyo eyayithetha uguqulelo oluphakathi kwayo yonke into exineneyo kwideshibhodi enye embi. Isizukulwana esitsha seenkqubo zokusebenza kweshishini sakhiwe ngokwemodyuli - uvula into oyifunayo, ushiye ulele into ongayifuniyo, kwaye yonke imodyuli yabelana ngoluhlu lwedatha efanayo. Xa umthengi ebhalela i-aphoyintimenti, olo lwazi luhamba ngokuzenzekelayo kwi-CRM yakho, enokubangela i-invoyisi, enokwazisa i-analytics yakho, enokuhlaziya ukufumaneka kwe-link-in-bio yokubhukisha. Ubukrelekrele buhamba ngesixokelelwano ukuze ungabinakho ukuyihambisa ngesandla.

I-Mewayz, ngoku esebenzela abasebenzisi be-138,000 kuwo wonke amashishini kwihlabathi jikelele, yakhiwe malunga nale filosofi: iimodyuli ezingama-207 eziquka yonke into ukusuka kwi-HR kunye nokuhlawula kulawulo lwezithuthi, iinkqubo zokubhukisha, kunye nezixhobo zemidiya yoluntu - zonke zisebenza kwisiseko sedatha ekwabelwana ngayo. Ukuqonda ibingekuko ukwakha eyona CRM okanye esona sixhobo sikwi-invoyisi sisodwa. Yayikukwakha iqonga apho ezo zixhobo zikhulisana, kuba kwishishini lokwenyani, akukho nto ikhe yenzeke yodwa.

Kutheni Iinzame Zangaphambili Zisilele (Kwaye Yintoni Eye Yatshintshwa Ekugqibeleni)

Ukuqonda ukuba kutheni lomzuzu wahluke ngenene, kufanelekile ukunyaniseka malunga nokuba kutheni amabango afanayo engaphumeleli ngaphambili. Isizukulwana sangaphambili samaqonga "adityanisiweyo" sazabalaza neengxaki ezintathu zolwakhiwo: babeka phambili ububanzi phezu kobunzulu (banikela ngeempawu ezingamashumi amabini aphakathi endaweni yezilishumi ezigqwesileyo), bakha umanyano njengengcamango engemva kunesiseko, kwaye abakwazanga ukukala ngokwemodyuli - ukongeza into entsha idla ngokuqhekeza ezintathu ezisele zikho.

Utshintsho olwaphula le pateni luyilo lwezakhiwo, hayi izithambiso. Amaqonga oshishino anamhlanje akhiwe nge-API-kuqala, okuthetha ukuba yonke imodyuli iyilwe ukusuka kusuku lokuqala ukunxibelelana nayo yonke enye imodyuli. Idityaniswe nokwehliswa kweendleko kwi-computing yefu - iindleko ze-AWS zeziseko zophuhliso ziye zehla malunga ne-80% kule minyaka ilishumi idlulileyo - ngoku iyasebenza ngokwezoqoqosho ukwakha nokugcina i-200-plus iimodyuli ezisebenzayo ezahlukeneyo phantsi kophahla olulodwa ngaphandle kokubiza amaxabiso enqanaba leshishini axabisa amashishini afuna uncedo kakhulu.

"Umbuzo awusekho ukuba imisebenzi yoshishino edibeneyo inokwenzeka - ngokucacileyo. Umbuzo ngowokuba uzimisele ukuyeka ukukhusela inkqubo osele utyale kuyo kwaye uqale ukwakha eyona nto isebenzela ukukhula kwakho. "

Kukho netalente kolu tshintsho. Kwiminyaka elishumi edlulileyo, ukuphumeza inkqubo yolawulo lweshishini olubanzi bekufuneka nokuba ngabacebisi ababiza imali eninzi okanye iqela elizinikeleyo le-IT langaphakathi. Amaqonga anamhlanje enzelwe abaseki kunye nabaqhubi abangengabo ubuchwephesha - ujongano olucacileyo, ukuvuselelwa kweemodyuli, kunye nolungiselelo oluncediswa yi-AI banokufikelela ngokwedemokhrasi kwiziseko zophuhliso lweshishini kumashishini anabasebenzi abahlanu okanye amakhulu amahlanu.

Amanani afanele ukukukhathaza

Ukuba uyawathandabuza amabali enguqu, idatha yokusebenza kunzima ukuyigxotha. Amashishini asebenza kwizitaki zesoftware ezahlulahluliweyo anika ingxelo yeziphumo ezibi kakhulu kuzo zonke iimetric zokusebenza ezibalulekileyo:

• I-administrative overhead: Iinkampani ezisebenzisa izixhobo zoshishino eziye zaqhawulwa ezintlanu okanye ngaphezulu zichitha umyinge we-22% yeeyure zazo zokusebenza kuxolelwaniso lwedatha kunye nolawulo lwenkqubo yezandla — umsebenzi ongenisa imali engenamsebenzi.
• Izikhewu kumava omthengi: I-67% yabathengi babika ukuphoxeka xa ulwazi abasele belunike isebe elithile lenkampani kufuneka lunikezelwe kwakhona kwelinye - uphawu oluthe ngqo lweenkqubo ze-siled.
• Iimpazamo zokuhlawula kunye nokuthotyelwa: Amashishini asebenzisa i-HR enqanyuliwe kunye neenkqubo zokuhlawula amava amava aphindwe kathathu izinga leempazamo zokucubungula xa kuthelekiswa nalawo akwiiplatifti ezidibeneyo, kunye nephutha ngalinye eliphakathi kwe-$ 291 ukulungisa.
• Ukuvuza kwengeniso: Umndilili we-SMB ulahlekelwa phakathi kwe-9-14% yengeniso enokubakho ngonyaka ngenxa yokulibaziseka kwe-invoyisi, ukulandelela okuphosiweyo, kunye neeyure ezingahlawuliswanga - konke kuthintelwe ngeenkqubo ezixhunyiwe.
• Inguquko yabasebenzi: Abasebenzi abakhankanya "izixhobo ezininzi eziphazamisayo kunye neenkqubo" njengezikhalazo zasemsebenzini banethuba eli-2.4 ngaphezulu lokuhamba kwiinyanga ezili-18.

Oku ayikokungasebenzi kakuhle. Ziindleko ezithile, ezilinganisekayo zokuqhuba ishishini lakho kwiziseko ezingundoqo ezingazange ziyilelwe ukusebenza kunye. Kwaye ziyadibanisa — okukhona iqela lakho lilikhulu kwaye kokukhona intsonkothe ngakumbi imisebenzi yakho, kokukhona inkqubo nganye ecinyiweyo ikubiza.

Amashishini ayabunjwa ngokutsha ngoku

Inguqu ayiyongcinga kwaye ayenzeki ngokufanayo. Amashishini athile aziva edibana kuqala, kwaye ipateni iyafundisa abo basesecingweni.

Iifemu zeenkonzo zobuchwephesha - iingcebiso, iinkqubo zomthetho, iifemu zobalo-mali mhlawumbi zezona zibonakala zisanda kuqala. La mashishini aphila kwaye afe ngobudlelwane phakathi kokulandela ixesha, i-invoyisi, unxibelelwano lomxumi, kunye namaxwebhu okuthotyelwa. Xa loo misebenzi emine isebenza ngokuvumelana kwiqonga elinye, iifemu zibika i-30-40% yokunciphisa ixesha lomjikelo wokuhlawula kunye nokuphucula kakhulu amanqaku okugcina abathengi. Umsebenzi ngokwawo awukatshintshi; isiseko esixhasayo sinaso.

Amashishini eenkonzo zommandla — iinkampani zeHVAC, abaphathi bepropathi, abasebenzi bolungiselelo - bafumanisa ukuba ulawulo lwezithuthi oluqhagamshelwe kucwangciso oluqhagamshelwe kwi-invoyisi ayiyonto ilula; ngumahluko phakathi kokuqhuba iimoto ezilishumi ngokunenzuzo kunye nokuqhuba izithuthi ezilishumi ngelixa ucima umlilo rhoqo. Imodyuli yezithuthi zikaMewayz ezidityaniswe nokubhukisha kunye nobuchule beCRM buncede abasebenzi abakolu didi ukuba banciphise ixesha leemoto ezingasebenziyo ngomyinge we-18% ngokwenza ulwabiwo lwexesha lokwenyani lubonakale kwiqela lonke.

Abashishini bokudala kunye nabathengi be-solo - iimpawu zomntu, abaqeqeshi, abacebisi, abavelisi beemveliso zedijithali - bafumanisa ukuba ikhonkco-in-bio kunye nezixhobo zokubhuka eziye zahlala zodwa zinamandla kakhulu xa zixhunywe kwidatha ye-CRM kunye nokulandelwa ngokuzenzekelayo kokuhamba komsebenzi. Umxhasi onokubakho obhalisa umnxeba wokubhaqa ngoku unokufumana ngokuzenzekela ulandelelwano lwe-imeyile elungiselelweyo, yongezwe kumbhobho ofanelekileyo weCRM, kwaye aqalise uyilo lwekhontrakthi — ngaphandle kokuba umseki achukumise ikhibhodi.

Umqobo weNgqondo nguMqobo wokwenyani

Apha kulapho "eli xesha lahlukile" liba nzima ngokwenene: owona mqobo ukwamkela imisebenzi edibeneyo ayibobuchule. Yingqondo. Iindleko zokutshintsha ziyinyani — hayi ngemali kuphela, kodwa ekuphazanyisweni kweenkqubo, ukuphinda kuqeqeshwe amaqela, kunye nokungonwabi kokuvuma ukuba inkqubo othe wayichitha iminyaka emithathu udibanisa i-duct-taping kunye ayikuncedi njengoko ubuzixelele ukuba bekunjalo.

Kukwakho nemo ye-quo bias ebukhali kakhulu kwimisebenzi yeshishini. Inkqubo yangoku, nangona ingasebenzi kakuhle, inendlela eyaziwayo yokungaphumeleli. Uyazi ukuba yintoni ikhefu, indlela ephuka ngayo, kwaye uye wakha iindawo zokusebenza. Iqonga elitsha elidibeneyo, nangona kunjalo lingcono kunomgaqo, lithwele ixhala leendlela ezingaziwayo zokungaphumeleli. Esi sisilumko esinengqiqo esinxibe njengobulumko bokusebenza, kwaye sigcina amashishini etshixelwe kwiziseko ezingundoqo eziwaxabisa kakhulu kunokuba becinga.

Iyeza asikokuvavangeli — ngumlinganiselo. Ngaphambi kokwenza naluphi na utshintsho, bhala ngokunyanisekileyo ukuba isitaki sakho sangoku sikubiza malini: kwimirhumo yobhaliso, kwiiyure ezichithwe kwiinkqubo zezandla, kwiimpazamo ezilungisiweyo, kumathuba aphoswe khona ngenxa yokuba ulwazi luvalelwe kwinkqubo engalunganga. Uninzi lwamashishini enza lo msebenzi afumanisa ukuba inani liphezulu kakhulu kunokuba belilindele. Kwaye xa ixabiso lokuhlala libonakala, ukubala malunga nokutshintsha kuya kucaca ngakumbi.

Ulwakhiwo lweShishini Oliqalayo

Awona mashishini aphumeleleyo kule minyaka ilishumi izayo ayizukuba ngawona anezona zixhobo zintsonkothileyo. Iyakuba ngabo bakhe iziseko zoncedo ezisebenza kunye nabo - apho ukongeza ilungu elitsha leqela, ukungena kwimarike entsha, okanye ukusungula umgca wenkonzo omtsha akufuni kudityaniswa kunye seti enye yezicelo eziqhawulwe.

Esi sisithembiso sokwenyani somzuzu odibeneyo we-OS yeshishini: hayi ukusebenza kakuhle namhlanje, kodwa ukudibanisa inzuzo ekuhambeni kwexesha. Inqaku ngalinye ledatha elifakwe kwinkqubo edibeneyo liba lixabiso ngakumbi njengoko inkqubo ikhula. Iipateni zabathengi ziyabonakala. Iingxaki zeqela ziye zibonakale. Uqikelelo lwengeniso luchaneka kunokuba lube lulangazelelo. Iqonga lifunda ubume beshishini lakho kuba yonke imisebenzi inegalelo kumfanekiso ofanayo.

I-Mewayz's 207-module ye-architecture yakhiwe ngokukodwa ngolu hlobo lokukhula - amashishini anokuqala ngeemodyuli ezintlanu okanye ezilishumi ezijongene nezona ndawo zibuhlungu ngokukhawuleza kwaye zisebenze amandla ongezelelweyo njengoko iimfuno zabo ziguquka, ngaphandle kokufuduka kwedatha okanye ukuqeqesha kwakhona iqela labo kwinkqubo entsha. Iziseko zayo ziyilelwe kungekuphela nje ishishini okulo namhlanje, kodwa lisenzela ishishini owakhela kulo.

Ke ewe — eli xesha lahlukile. Akunjalo ngenxa yokuba imithetho yeshishini itshintshile, kodwa ngenxa yokuba izixhobo ezikhoyo zokuqhuba ishishini ziye zafikelela ekubeni ishishini lijongeka njani. Umsantsa phakathi kokwazi ukuba imisebenzi emikhulu ibonakala njani kwaye ukwazi ukuyiphumeza ayizange ibe yincinci. Ekuphela kombuzo kukuba uyakuyivala ngexa iseyinzuzo yokhuphiswano, okanye ulinde de ibe yitafile.

Imibuzo Ebuzwa Rhoqo

Yintoni eyenza eli xesha leshishini elizenzekelayo lahluke ngokunyanisekileyo kwi-tech hypes yangaphambili?

Ngokungafaniyo ne-dot-com boom okanye izithembiso zamafu zangaphambili, izixhobo zanamhlanje ezinikwe amandla nge-AI zizisa iziphumo ezilinganisekayo zokusebenza ukusuka kusuku lokuqala - hayi ixabiso lekamva elicingelwayo. Iiplatform ezifana ne-Mewayz zidibanisa iimodyuli ze-207 zoshishino zibe yinkqubo enye ye-$ 19 / ngenyanga, ithatha indawo ye-stacks edibeneyo ekhe yaxabisa amawaka. Umahluko uyasebenza, ukhawulezile, kwaye uyaqinisekiswa: amashishini aqhuba kancinci kwaye akhawuleza ngoku, hayi kwithiyori.

Amashishini amancinci angakhuphisana ngokwenyani namashishini amakhulu esebenzisa izixhobo zangoku?

Ibala lokudlala linyukile ngokwenyani. Umseki oyedwa namhlanje unokufikelela kwiCRM, uhlalutyo, ukuzenzekelayo, ukuthengisa, kunye nezixhobo zolawulo lweqela ezazikade ziluhlahlo lwabiwo-mali lweshishini kuphela. I-Mewayz kwi-app.mewayz.com ipakisha iimodyuli zokusebenza ezingama-207 nge-$ 19 / ngenyanga, inika amashishini amancinci iziseko ezifanayo njengeenkampani ezichitha amashumi amawaka ngonyaka. Ubungakanani ayiseyiyo eyona nto imiselayo — isantya sophumezo kunye nesixhobo esilumkileyo si.

Ingaba ukudibanisa yonke imisebenzi yeshishini kwiqonga elinye umngcipheko wokusilela?

Yinkxalabo efanelekileyo, kodwa ulwahlulo olusebenzayo kuzo zonke izixhobo eziqhawukileyo ezingama-20 zithwele umngcipheko omkhulu kakhulu - iisilo zedatha, impazamo yabantu, kunye nokusilela kolungelelwaniso kudibana yonke imihla. Iqonga elenziwe kakuhle njengeMewayz lakhiwe ngokukodwa ukuphatha oku, ukudibanisa iimodyuli zayo ze-207 ngokuthembeka kunye nokuhambelana. Umngcipheko wokungenzi nto - ukuhlala uqhekekile - ngoku uphezulu ngokubonakalayo kunokudibanisa kwiziseko ezingundoqo ezakhiwe ngenjongo.

Kufuneka aqale phi umnini-shishini ukuba ufuna ukwenza imisebenzi yakhe ibe yeyanamhlanje?

Qala ngophicotho-zincwadi zonke izixhobo ozihlawulelayo ngoku kwaye wenze imephu yezithuba phakathi kwazo — eso sikhewu kulapho imveliso ivuza khona. Emva koko uphonononge yonke inkqubo yokusebenza njenge-Mewayz (app.mewayz.com), equka imisebenzi ye-207 yezoshishino kwi-$ 19 / ngenyanga. Ukuqala ngoqukuqelo olungundoqo lomsebenzi omnye, olufana nolawulo lwabathengi okanye ukulandelwa kweprojekthi, kukuvumela ukuba ube namava okudibanisa iinzuzo ezisebenzayo ngaphambi kokuba wandise kwiqonga elipheleleyo.