Olona lonwabo ndakha ndanalo

Lo mzuzu kucofa yonke into — Kwaye lujongeka njani ulonwabo lweshishini

Kukho imvakalelo ethile ethi wonke usomashishini aleqe kodwa akafane athethe ngayo. Ayisiyiyo i-dopamine hit yentengiso enkulu okanye isiqabu sokwenza umvuzo. Inzulu kunoko. Kusekuseni ngoLwesibini ozolileyo xa uqonda ukuba ishishini lakho lihamba kakuhle, iqela lakho liyachuma, abathengi bakho bonelisekile, kwaye ngenene ulele iiyure ezisibhozo. Ukhangela ngeenxa zonke kwaye ucinge:le nto iyona nto ivuyisa kakhulu. Loo mzuzu awenzeki ngamabona-ndenzile — wenziwa ngezigqibo zangabom malunga nendlela osebenza ngayo, osebenza naye nabani, kwaye zeziphi iinkqubo ezibambe konke kunye.

Ulonwabo kwishishini asiyondawo yokuya. Ayisiyiyo inqanaba lengeniso okanye ukuqaliswa kwemveliso okanye inqaku lemagazini. Uphando lubonisa ukuba ulonwabo lweshishini alupheli ngexesha lokukhula, kodwa ngexesha lokucaca komsebenzi - xa abasunguli besuka ekucimeni umlilo ukuya ekukhokelayo. Eli nqaku liphonononga ukuba olu tshintsho lujongeka njani, kutheni abanini bamashishini abaninzi bengazange balufikele, kunye nendlela yokuyila iimeko ezenza ukuba esona sahluko sonwabe sibenakho.

Kutheni ooSomashishini abaninzi belusizi (kwaye bengayivumi)

Uphononongo lwe-2023 olupapashwe kwiJournal ye-Business Venturing yafumanisa ukuba i-72% yamashishini achaza imingeni yempilo yengqondo ehambelana ngqo nemisebenzi yabo yoshishino. Hayi iingxaki zengeniso - iingxaki zokusebenza. Ukugaya imihla ngemihla yokutshintsha phakathi kwezixhobo ezilishumi elinesihlanu ezahlukeneyo, ukuleqa ii-invoyisi, ukuhlaziya i-spreadsheets, abaxumi be-onboarding, kunye nokulawula iqela kwiiplatifti eziqhawulayo kudala ixhala eliphantsi elidibanisa kwiinyanga kunye neminyaka. Kukufa ngewaka leebhrawuza.

Inkohlakalo kukuba uninzi lwabaseki baqala amashishini abo befuna inkululeko. Babefuna ukuzimela, ulawulo lokuyila, kunye nokukwazi ukwakha into enentsingiselo. Endaweni yoko, baba ngabona baqeshwa basebenza kakhulu kwinkampani yabo - bebanjwe bubunzima bolawulo abangazange babulindele. Ngokutsho kohlolisiso lukaGallup, abantu abazisebenzelayo basebenza umyinge weeyure ezingama-52 ngeveki, ukanti bachaza ulwaneliseko oluphantsi lobomi kunoogxa babo abahlawulwayo ebudeni beminyaka emithathu yokuqala yokusebenza.

Le asiyongxaki yenkuthazo. Yingxaki yeenkqubo. Kwaye ukuqonda ukuba lo mahluko linyathelo lokuqala lokufumana ulonwabo lokwenene emsebenzini wakho.

I-Anatomy "yelona xesha lolonwabo" kwiShishini

Xa ucela abanini bamashishini ukuba bachaze elona xesha labo lolonwabo lobuchwephesha, iimpendulo ziyangqinelana ngokumangalisayo. Kunqabile malunga nemali. Imixholo eqhubekayo yile:

• Ukucaca — ukwazi ngokuthe ngqo apho ishishini limi khona nangaliphi na ixesha ngaphandle kokukrazula idatha
• Ukuzithemba — ukuthemba ukuba akukho nto ibalulekileyo ewela kwiintanda ngelixa ugxininisa kumsebenzi wexabiso eliphezulu
• Uqhagamshelo — ukuba nexesha lokuzibandakanya ngokwenene nabathengi kunye namalungu eqela endaweni yokuntywila kulawulo
• Ubuchule — ukubukela iqela lakho lisebenza ngokuzimeleyo kuba iinkqubo ezifanelekileyo kunye nezixhobo zikhona
• Lawula — ukwenza izigqibo ezisebenzayo endaweni yezo ezisebenzayo, kuba iinkqubo zakho zijongana neengxaki phambi kokuba zinyuke

Qaphela ukuba yintoni abafana ngayo bobahlanu: bamalunga noukungabikho kokukhuhlana, hayi ubukho bento engaqhelekanga. Ulonwabo kwishishini, olufana nolonwabo ebomini, luhlala luhla ekususeni oko kukukhuphayo kunokuba wongeze into ekuvuyisayo. Umrhwebi owenza i-invoyisi yakhe ngokuzenzekelayo kwaye ekugqibeleni ayeke ukulahlekelwa bubuthongo kwiintlawulo zasemva kwexesha akabhiyozeli impumelelo - bafumana isiqabu. Kwaye olo ncedo, ludityaniswe kwiindawo ezininzi zokusebenza, ludala iimeko zokwaneliseka kokwenyani.

Isiphumo Sokumanyaniswa: Zimbalwa kangakanani izixhobo ezidala ulonwabo olungakumbi

Kukho into ebhalwe kakuhle kwipsychology ebizwa ngokuba yiparadox of choice — okukhona unokukhetha kunye nezixhobo ezininzi, kokukhona udinwa kakhulu kwisigqibo, kwaye uziva waneliseke kancinci ngalo naluphi na ukhetho lomntu. Oku kusebenza ngokuthe ngqo kwisoftware yeshishini. Umyinge weshishini elincinci usebenzisa i-37 eyahlukeneyo yezicelo ze-SaaS, ngokwengxelo ye-2024 ye-Productiv. Nganye ifuna igama layo lokungena, igophe layo lokufunda, umjikelo wayo wokuhlawula, kunye nesisele sayo sedatha. Umthwalo wengqondo owongezelekayo uyamangalisa.

Abaseki abadibanisa imisebenzi yabo kwiqonga elinye bahlala benika ingxelo yokwaneliseka okuphezulu - hayi nje ngezixhobo zabo, kodwa ngomsebenzi wabo jikelele. Xa iCRM yakho, i-invoyisi, ulawulo lweprojekthi, ukuhamba komsebenzi kwe-HR, inkqubo yokubhukisha, kunye nohlalutyo zonke zihlala kwindawo enye yendalo, ususa ngaphezulu kwengqondo yokutshintsha umxholo. Uyeka ukuba ngumdibanisi weenkqubo kwaye uqale ukuba yinkokeli yeshishini. Amaqonga afana Mewayz, epakisha iimodyuli ezingama-207 kwi-OS yeshishini elidityanisiweyo, akhona ncakasana kuba olu tshintsho lunamandla. Xa umseki ekwazi ukulawula imivuzo, ubudlelwane nabaxumi, ukulandelwa kwezithuthi, kunye nokucwangciswa kweqela ukusuka kwideshbhodi enye, babuyisela iiyure ngeveki nganye - kwaye ezo yure zibe yimathiriyeli ekrwada yolonwabo.

Omnye umsebenzisi we-Mewayz, umnini wenkampani yezothutho enabasebenzi abangama-40, uchaze utshintsho ngolu hlobo: ngaphambi kokudibanisa, wayechitha iiyure zakhe ezimbini zokuqala ntsasa nganye ejonga amaqonga ahlukeneyo kunye nokudibanisa idatha. Emva kokufudukela kwinkqubo enye, eso sithethe saphela ngokupheleleyo. Waqalisa ukusebenzisa ezo ntsasa ukuze afumane ikofu neqela lakhe. Kwiinyanga ezintandathu kamva, waxelela iqabane lakhe ukuba yeyona nto yayimvuyisa ukususela oko wasungula inkampani.

IziGaba eziThathu zoLonwabo loShishino

Ngokusekwe kudliwano-ndlebe namakhulukhulu abanini bamashishini kunye nophando oluqinisekisayo oluvela kwiSikolo soShishino saseHarvard, ulonwabo loshishino luthande ukulandela inqanaba lesithathu eliqikelelwayo. Ukuqonda ukuba uphi kule arc kunokukunceda ukuba ukhawulezise umendo wakho ukuya encotsheni.

Isigaba 1: I-Honeymoon (Iinyanga 1-12).Yonke into inika umdla. Uyakha, uthumela, ufika kuqala abathengi. Ulonwabo luphezulu kodwa lubuthathaka - luphenjelelwa yinto entsha kunye ne-adrenaline, hayi ukuzinza. Uninzi lwabaseki bayayiphosa le nto ngenxa yolonwabo lwabo oluphezulu, kodwa eneneni sesona sigaba siguquguqukayo. Inyanga enye embi inokuphazamisa imeko yakho yonke yeemvakalelo ngenxa yokuba awukakhe ulwakhiwo lokuqina ukuze ukwazi ukufunxa imiqobo.

Isigaba 2: Ukusila (Iminyaka 1-3) Intsha iyaphela. Ngoku ujongana nenyani yokusebenza yokuqhuba ishishini - imisebenzi ephindaphindiweyo, imiba yabasebenzi, i-client churn, ulawulo lokuhamba kwemali. Kulapho oosomashishini abaninzi bebetha eyona ndawo iphantsi. Kukwalapho uninzi lunikezela khona. Abo basindileyo kwesi sigaba bakwenza oko ngokucwangcisa ngokungenalusini. Bayeka ukuzama ukubamba yonke into ezintloko zabo kwaye baqalise ukwakha iziseko zophuhliso - iinkqubo ezibhaliweyo, ukuhamba komsebenzi okuzenzekelayo, amaqonga aphakathi - athwala umthwalo kubo.

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Isigaba sesi-3: Ukucaca (Unyaka we-3 +). Kubaseki abenza ngokusila kunye nokutyala imali kwiinkqubo ezifanelekileyo, into ephawulekayo eyenzekayo. Ishishini liqala ukusebenzakubabona endaweni yezinye iindlela. Izigqibo ziba lula kuba idatha iyafikeleleka. Ugunyaziso luba yinto yendalo kuba iindima kunye nokuhamba komsebenzi kuchazwa ngokucacileyo. Ixesha lasimahla liyavela kwakhona. Apha kulapho ulonwabo oluzinzileyo luhlala khona — hayi xa kungabikho iingxaki, kodwa kubukho besakhono sokuzisingatha ngaphandle kokuzincama.

"Abona basomashishini abonwabileyo ayingabo baneengxaki ezimbalwa. Ngabo abanezona nkqubo zokusombulula iingxaki ngaphandle kokuzitshisa kwinkqubo."

Amanyathelo aSebenzisayo okuNjineli esona sahluko siwonwabisayo

Ulonwabo asiyonto oyilindileyo. Kwishishini, yinto oyakhayo-ngabom, ngokuphindaphindiweyo, kwaye ngokufuthi ngokungathandekiyo. Nanga amanyathelo anokuthatyathwa ngabaseki abathe bafikelela kwiSigaba sesi-3 bahlala befumana ikhredithi ngenxa yenguqu yabo:

1. Hlola isixhobo sakho ngokungenalusini. Dwelisa lonke iqonga, i-app, kunye ne-spreadsheet ishishini lakho lixhomekeke kulo. Kunye ngamnye, buza: ingaba oku kuyadityaniswa nenkqubo yam engundoqo, okanye yenza isisele? Hlanganisa apho kunokwenzeka. Sonke isixhobo osisusayo singumthombo ophindaphindiweyo wokukhuhlana osuswe ngokusisigxina.
2. Yenzeka ngokuzenzekelayo imisebenzi oyoyikayo. Izinto ozibekel' amangomso - ukuthumela ii-invoyisi, ukulandela izikhokelo, ukuvelisa iingxelo - ngababulali bolonwabo. Bahlala emgceni wengqondo yakho kwaye bakhuphe amandla naxa ungazenzi. Amaqonga anamhlanje anokwenza i-60-80% yale misebenzi iqhubekayo.
3. Yenza umthombo omnye wenyaniso. Xa idatha yakho yezemali ihlala kwisixhobo esinye, idatha yomxhasi wakho kwenye, kunye nedatha yeqela lakho kwisithathu, uhlala uguqulela phakathi kweenkqubo. Iqonga elidityanisiweyo elifana ne-Mewayz liphelisa oku ngokupheleleyo, likunika indawo enye yokujonga endaweni yeshumi elinesibini.
4. Khusela iyure yakho yokuqala kunye neyokugqibela. Ukuba isenzo sakho sokuqala suku ngalunye sivula ilaptop ukujonga iidashbhodi ezintlanu, yiya ngokutsha loo mava. Misela iingxelo zakusasa ezizenzekelayo ezifika kwi-inbox yakho nayo yonke into odinga ukuyazi.
5. Linganisa okubalulekileyo kuwe. Ayizizo zonke iimethrikhi ezifanelwe yideshibhodi. Chonga amanani angama-3-5 abonisa ngokunyanisekileyo impilo yeshishini lakho kunye neenjongo zobuqu, emva koko ulandelele kuphela ezo zithe phithi. Yonke enye into yingxolo.

La manyathelo awabukeki. Akukho namnye kubo oya kwenza intetho ephambili enyanzelisayo. Kodwa ngokudibeneyo, benza isiseko esisebenzayo esenza ukuba ulonwabo oluzinzileyo lubekho. Bajika ishishini lakho libe ngumthombo wokuxhalaba libe ngumthombo wokuzingca.

Ulonwabo njengeNzuzo yoKhuphiswano

Nantsi into engakuxeleliyo isihlwele senkcubeko: abaseki abonwabileyo bakha amashishini angcono. Uphando oluvela kwiDyunivesithi yaseWarwick lufumanise ukuba ulonwabo lwenza abantu baqikelelwe yi-12% ukuba bavelise ngakumbi. Kubanini bamashishini, eso siphumo sokudibanisa sibonakala ngakumbi kuba izigqibo zakho ziphuma kuwo onke amanqanaba ombutho. Umseki onentloko ecacileyo, ophumle kakuhle wenza izigqibo ezingcono zokuqesha, uthethathethwano ngezivumelwano ezingcono, usabela kwiingxaki ngempumelelo, kwaye ugcina abasebenzi ixesha elide.

Iqela lakho lingawuva umahluko nalo. Xa umseki egxininisekile ngokungapheliyo kwaye ehlakazekile, kudala inkcubeko yokuxhalaba. Xa umseki ezolile, ehlelekile, kwaye ekhoyo - kuba iinkqubo zabo zibamba ubunzima - kudala inkcubeko yokuzithemba. Ukugcinwa kwabasebenzi kuyaphucuka. Ubudlelwane nabaxumi buba nzulu. Ingeniso ayikhuli ngenxa yokuba usebenza nzima, kodwa ngenxa yokuba umbutho uphela usebenza kwisiseko esisempilweni.

Amashishini ayi-138,000+ asebenzisa iMewayz ngoku akajongi isoftware nje kuphela — ajonga olo tshintsho. Bajonge ixesha lokuba bayeke ukulwa nemisebenzi yabo kwaye baqale ukonwabela oko bakwenzileyo. Oku akusiyo inzuzo yemveliso. Leyo yinzuzo yobomi.

Ukukhetha ulonwabo kwiNjongo

Olona lonwabo wakha wakulo kwishishini akufuneki ibe yinkumbulo — kufuneka ibe yingxaki. Ukuba usuku lwakho lungcono yayilusuku owasungula ngalo, kukho into engahambi kakuhle. Iphuzu elipheleleyo leenkqubo zokwakha, ukuqesha amaqela, kunye nokutyalomali kwiziseko zophuhliso kukudala ishishini elifumanangconoukuqhuba ixesha, kungabi nakakhulu. Ukuba unyaka ngamnye uziva unzima kunowokugqibela, impendulo ayikokusebenza nzima. Kukusebenza ngokwahlukileyo.

Qala ngovavanyo olunyanisekileyo: liyaphi ixesha lakho? Yeyiphi imisebenzi ekruqulayo onokuphathwa yinkqubo? Zeziphi izigqibo ozenzayo ngesandla ukuba idatha inokukwenzela yona? Umsantsa ophakathi kwendawo okuyo nesona sahluko sonwabayo awulinganiswa ngengeniso - ulinganiswa ngokungqubana. Susa ngokwaneleyo kuyo, kwaye uya kuzifumana kusasa ngoLwesibini ozolileyo, ikofu isesandleni, uqonda ukuba le inokuba yeyona nto ilungileyo kwakha kwakho. Kwaye ke uyakwakha iinkqubo zokwenza ingomso libengcono.

Imibuzo Ebuzwa Rhoqo

Ingaba ulonwabo lokwenyani lweshishini lujongeka njani koosomashishini?

Ulonwabo lweshishini lokwenyani alukho malunga nokuphumelela okukhulu - luziva oluzinzileyo lolawulo kunye nokucaca. Kuxa imisebenzi yakho iqhuba kakuhle, iqela lakho lisebenza ngaphandle kokucinywa komlilo rhoqo, kwaye ubuyisela ixesha lakho lobuqu. Oosomashishini abafikelela kweli nqanaba bahlala betyala inkqubo yokuqhuba umsebenzi wabo. Amaqonga afana ne-Mewayz, aneemodyuli ezihlanganisiweyo ezingama-207, anceda endaweni yesiphithiphithi ngesakhiwo ukuze ukuzola kusasa ngoLwesibini kube yinto yakho entsha.

Ndingayeka njani ukuziva ndodwa ngokuqhuba ishishini lam?

Ukugqithisela kudla ngokuvela kwijuggling izixhobo ezininzi ezingadityaniswanga kunye neenkqubo zemanuwali. Ukulungiswa kukudibanisa kunye nokuzenzekelayo. Ngokubeka embindini weCRM yakho, i-invoyisi, ukucwangcisa, unxibelelwano lomxumi, kunye nokuthengisa kwi-OS yeshishini elinye, ususa ukutshintsha umxholo kunye nokunciphisa ingxabano yemihla ngemihla. I-Mewayz ibonelela ngokuthe ngqo ngale nto iqala kwi-$19/mo kuphela, inika abantu ababodwa kunye namaqela amancinane indawo yokusebenza kuyo yonke into app.mewayz.com.

Ngaba kuyinyani ukwakha ishishini eliqhuba ngaphandle koxinzelelo lwarhoqo?

Ngokuqinisekileyo, kodwa ifuna iinkqubo zangabom - hayi nje umsebenzi onzima. Oosomashishini abafezekisa imisebenzi enoxinzelelo oluphantsi badla ngokutyala imali kwi-automation, bagunyazise ngokufanelekileyo, kwaye basebenzise amaqonga adibeneyo endaweni yokucofa ii-apps ezahlukeneyo kunye. Injongo asikokugqibelela; kukwakha iinkqubo eziphindaphindwayo eziphatha inkqubo ukuze ukwazi ukugxila kuhlumo, isicwangciso, kunye namacandelo eshishini owonwabela ngokwenene.

Leliphi inyathelo lokuqala lokuziva wonwabe njengomnini weshishini?

Qala ngophicotho apho ixesha lakho lihamba khona veki nganye. Uninzi lwabanini bamashishini bafumanisa iiyure ezilahlekileyo kwimisebenzi yolawulo, ukutshintshwa kwesixhobo, kunye nokulandelwa ngesandla. Nje ukuba uchonge loo mijelo, yilungelelanise. Iqonga elidityanisiweyo elifana ne-Mewayz likuvumela ukuba uzenze ngokuzenzekelayo ukuhamba komsebenzi kuzo zonke iimodyuli ezingama-207 - ukusuka ekuthathweni okukhokelayo ukuya kunikezelo lweprojekthi - ke uchitha ixesha elincinci lokulawula kunye nexesha elininzi lokuchuma.