Ukuqhawula

Ixabiso Elifihliweyo Lokuhlala Ukhululekile

Ishishini ngalinye lifikelela kwinqanaba apho iinkqubo eziye zaziva zanele ziqala ukuziva njengamakhamandela. Ispredishithi esilandele umkhondo wabathengi bakho bokuqala abangama-50 ngoku sibopha ngaphantsi kwama-5,000. I-patchwork ye-apps ozithungelayo kunye - enye ye-invoyisi, enye yokucwangcisa, isithathu sonxibelelwano lweqela - ifuna ukulungiswa okungaphezulu kunomsebenzi wokwenyani ebekufanele ukuba bawenze lula. Ngokutsho kwengxelo ka-2025 ye-Productiv, ishishini eliphakathi ukuya kwi-middle-size lisebenzisa izicelo ze-87 ezahlukeneyo ze-SaaS, kodwa abasebenzi bazibandakanya ngokusebenzayo nabangaphantsi kwe-40% yabo. Abanye bahlala bengenzi nto, bekhupha uhlahlo lwabiwo-mali ngokuzolileyo kwaye benze ii-silos zedatha ekungekho mntu unexesha lokuzibhula. Ukukhululeka kolu hlobo lwesanti esebenzayo ayiyonto yobumnandi - licebo lokusinda. Kwaye nangona kunjalo, amashishini amaninzi alibazisa ukutsiba kuba eliqhelile, naxa laphukile, liziva likhuselekile kunokwaziwa.

Kutheni amaShishini ebanjwa kwindawo yokuqala

Umgibe awufane uzichaze. Yakha ngokucothayo, i-workaround enye ngexesha. Umseki usungula ngesixhobo se-invoyisi sasimahla. Emva koko yongeza iCRM eyahlukileyo xa iinkokeli ziqala ukuphindaphinda. Emva koko iibholiti kwi-app yolawulo lweprojekthi xa iqela likhula emva kwesihlanu. Isixhobo ngasinye sisombulula ingxaki enye sisodwa, kodwa xa bedibene benza iwebhu ebhijeneyo yedatha engadityaniswanga, amangenelo aphindiweyo, kunye nokutshintsha umxholo otshabalalisa imveliso ngokuthe cwaka ngama-40%, ngokophando oluvela kwiAmerican Psychological Association.

Kukho kwakhona i-psychological dimension. Iingcali zezoqoqosho eziziphethe kakuhle ziyibiza ngokubaixabiso eliye latshona liyi-fallacy- utyekelo lokugcina utyalo-mali entweni ngenxa yokuba sele utyale imali eninzi. Uchithe iinyanga usenza loo CRM ikrunkqisayo. Iqela lakho ekugqibeleni lifunde iiquirks zesoftware yakho yokuhlawula. Ukutshintsha kuvakala njengokulahla wonke loo mzamo kude, nokuba ukuhlala kuxabisa ngaphezulu ekuhambeni kwexesha. Oku kuqinisa ngokweemvakalelo yenye yezona mpembelelo zinamandla ezigcina amashishini etshixelwe kwiinkqubo ezingasawancedisi.

Umgibe wesithathu kukoyika ukuphazamiseka. Ukufuduka kuvakala njengephupha elibi — ukulahleka kwedatha, ixesha lokuphumla, ukuziqeqesha kwakhona. Olu loyiko lufanelekile kodwa lusoloko luqikelelwa ngokugqithisileyo. Uphononongo luka-McKinsey luka-2024 lwafumanisa ukuba amashishini adityanise izixhobo zawo zobugcisa abuyise iindleko zawo zenguqu ngaphakathi komndilili weenyanga ezi-4.2 kwaye anike ingxelo yokuphucuka kwe-31% kwintsebenziswano yamaqela phakathi konyaka wokuqala.

Elona Xabiso Lokwehlukana

Xa izixhobo zakho zoshishino zingathethi omnye nomnye, iziphumo zibakhona ngokuzolileyo. Iqela lakho lokuthengisa livala isivumelwano kwiCRM, kodwa i-invoyisi kufuneka yenziwe ngesandla kwinkqubo yokuhlawula eyahlukileyo. Umphathi wakho we-HR ulandelela ixesha lokuphumla kwiqonga elinye kodwa uqhuba umvuzo kwelinye, ekhokelela ekungangqinelani okuthatha iiyure ukulungelelanisa umjikelo ngamnye womvuzo. Iqela lakho lokuthengisa lipapasha umxholo kwiqonga elinye ngelixa i-analytics ihlala kwenye indawo ngokupheleleyo. Isiphumo esongezelekayo asikokuchitha nje ixesha — kuphosakele ukuqonda.

Qwalasela umzekelo osebenzayo: i-arhente yedijithali kunye nabasebenzi be-30 abasebenzisa izixhobo ezisixhenxe ezahlukeneyo zokulawula abathengi, ukuhlawula, ukulandelela iprojekthi, i-HR, ishedyuli, unxibelelwano kunye nokunika ingxelo. Isixhobo ngasinye sixabisa phakathi kwe-$15 kunye ne-$80 ngenyanga. Oko kuqikelelwa kwi-2,800 yeedola ukuya kwi-6,500 yeedola ngenyanga nje kubhaliso lwesoftware - phambi kokubala iiyure ezili-12+ ngeveki umphathi wokusebenza uchitha ngesandla ehambisa idatha phakathi kweenkqubo. Kwi-avareji yeendleko ezilayishiweyo ze-$45 ngeyure, leyo yenye i-$2,340 ngenyanga kwiindleko zomsebenzi ezifihlakeleyo. Iyonke? Okunokwenzeka ngaphezulu kwe- $100,000 ngonyaka kwisixhobo esinabileyo ngaphezulu.

• Izisele zedatha zinqanda ukuthengisa kwakho, ukuthengisa, kunye namaqela okusebenza ukuba abone umfanekiso ofanayo ngexesha elinye
• Ukudluliselwa kwedatha ngesandlaphakathi kweenkqubo ezinqanyuliweyo zizisa iimpazamo kwaye zidle iiyure ze-10-15 ngeveki kubasebenzi bokusebenza
• Ukungabikho kwelayisensi kuthetha ukuba uhlawulela iimpawu ezithe kratya kumaqonga amaninzi
• Ubuthathaka bokhuseleko phinda-phinda ngomthengisi ngamnye owongezelelweyo, ukungena ngemvume, kunye noqhagamshelwano lwe-API kwisitaki sakho
• Ukukhuhlana kwi-onboarding kuyanda njengoko abaqeshwa abatsha kufuneka bafunde izixhobo ezintlanu okanye ngaphezulu ezahlukeneyo phambi kokuba babe nemveliso
• Izikhewu zokunika ingxeloukwenza ukuba kube nzima ukufumana umbono odibeneyo wempilo yeshishini ngaphandle kwendibano yezandla

Yintoni "Ukukhululeka" ngokwenene kujongeka ngathi

Ukukhulula akuthethi ukukrazula yonke into ngobusuku kwaye uqale ekuqaleni. Olona tshintsho luphumeleleyo lulandela indlela eyiyo, enezigaba. Inyathelo lokuqala lihlala liluphicotho olunyanisekileyo: mephu zonke izixhobo ezisetyenziswa lishishini lakho ngoku, lixabisa ntoni, ngubani olisebenzisayo, kwaye yeyiphi idatha ehlala ngaphakathi kuyo. Lo msebenzi wodwa udla ngokuvula amehlo. Amashishini amaninzi afumanisa ukuba ahlawulela izixhobo ezisetyenziswa ngumntu omnye okanye ababini kuphela, okanye ukuba onke amasebe athathe ngokuzolileyo izisombululo ze-IT ezingaziwa mntu kwiinkokeli.

Isinyathelo sesibini kukuchonga iqonga lokudibanisa - inkqubo edibeneyo enokuthi ithathe imisebenzi yezisombululo zamanqaku amaninzi ngaphandle kokuncama ubunzulu. Yilapho iiplatifomu ezifanaMewayzzitshintshe i-equation kumawaka amashishini. Ngeemodyuli ezingama-207 ezidibeneyo ezithatha iCRM, i-invoyisi, intlawulo, i-HR, ulawulo lwezithuthi, uhlalutyo, ukubhukisha, kunye nezixhobo ze-link-in-bio, iMewayz iphelisa imfuneko yokuthunga kunye uninzi lweenkqubo ezahlukeneyo. Ngaphezulu kwe-138,000 yabasebenzisi asele belwenzile utshintsho, abaninzi becaphula ukukwazi ukulawula yonke imisebenzi yabo ukusuka kwideshibhodi enye njengolona tshintsho lwenguqu abalwenzileyo.

Inyathelo lesithathu kukufuduka - kwaye amaqonga anamhlanje ayenze le nto ibuhlungu kakhulu kunokuba ibinjalo. Izixhobo zokungenisa idatha, ukukhwela okukhokelwayo, kunye nokukhutshwa kwemodyuli ngemodyuli kuthetha ukuba unokutshintsha ngokuthe ngcembe, isebe ngesebe, ngaphandle kosuku olunye lokuphumla. Akunyanzelekanga ukuba ukhulule konke ngexesha elinye. Kufuneka uqalise.

I-Psychology yokuyeka ukuhamba

Owona mba uphantsi kakhulu wotshintsho lweshishini lutshintsho lwengqondo olufunekayo. Abaseki kunye nabaqhubi baphuhlisa ukuncamathela ngokweemvakalelo kuhambo lwabo lomsebenzi. "Le yindlela ebesisoloko siyenza ngayo" iba yindlela yokuzikhusela, nokuba "indlela ebesihlala siyenza ngayo" ibandakanya ukukopa idatha ukusuka kwispredishithi ukuya kwesinye rhoqo ngolwesiHlanu emva kwemini. Ukukhululeka kufuna ukujongana nenyaniso engathandekiyo: iinkqubo ozenzileyo bezilungile kwishishini obu u, hayi ishishini ouba ngalo.

Ibinzana eliyingozi kakhulu kwishishini alikho "asinakukwazi ukutshintsha." Yinto "oku kulungile ngokwaneleyo." Ilungile ngokwaneleyo utshaba lokukhula, kuba lukuqinisekisa ukuba ukungqubana okuye kwaqheleka lixabiso nje lokwenza ishishini — kanti enyanisweni, abo bakhuphisana nabo sele besebenza ngaphandle kwalo.

Amaqela aphuma ngempumelelo kwiinkqubo zelifa ahlala echaza into engaphaya kweenzuzo ezisebenzayo. Bachazaukungazinzi umthwalo kwengqondo- indawo yengqondo evulekayo xa uyeka ukusebenzisa amandla okulawula izixhobo zakho kwaye uqale ukuyichitha kwiqhinga langempela, ubuchule, kunye nobudlelwane babathengi. Uphando luka-Asana luka-2025 lwafumanisa ukuba abasebenzi bolwazi bachitha i-58% yexesha labo "kumsebenzi malunga nomsebenzi" - ukulungelelanisa, ukukhangela ulwazi, ukutshintsha phakathi kwee-apps. Ukusika elo nani naphakathi kuvula into elingana nokongeza iintsuku ezimbini ezongezelelweyo ezinemveliso ngeveki ngomsebenzi ngamnye.

INkqubo-sikhokelo yesenzo esisiGqibo

Ukuba ubujikeleza kwisigqibo sokuhlanganisa imisebenzi yeshishini lakho, nantsi isakhelo esisebenzayo sokusuka kwingxoxo uye kwisenzo. Oku akuyothiyori — itrathwe kwiipateni eziqatshelweyo kuwo wonke amashishini abo bonke ubukhulu abenze utshintsho ngempumelelo.

1. Hlola isitaki sakho sangoku. Dwelisa zonke izixhobo, iindleko zaso zenyanga, inani labasebenzisi abasebenzayo, kunye nemisebenzi ethile esebenzayo. Phawula nakuphi na ukugqithelana.
2. Linganisa iindleko ezifihliweyo. Bala iiyure iqela lakho elichitha ekudluliselweni kwedatha ngesandla, ukutshintsha umxholo, kunye nokusilela kokudibanisa iingxaki. Phinda-phinda ngomndilili weendleko zakho zokusebenza ngeyure.
3. Chaza izinto ezingaxoxisiyo zakho. Chonga iimpawu ezintlanu ukuya kwezilishumi ishishini lakho alinakukwazi ukusebenza ngaphandle kwazo. Sebenzisa oku njengeenqobo zovavanyo lwakho kulo naliphi na iqonga elidityanisiweyo.
4. Qhuba i-parallel pilot. Ngaphambi kokuba ufuduke ngokupheleleyo, sebenzisa iqonga lakho elitsha ecaleni kwezixhobo zakho ezikhoyo kangangeentsuku ezingama-30 neqela okanye isebe elinye. Linganisa umahluko kwisantya, ukuchaneka, kunye nokwaneliseka kweqela.
5. Seta umhla wokunqunyulwa. Ngaphandle komhla wokugqibela, utshintsho luya kuhamba ngokungenasiphelo. Khetha umhla, uthethe ngokucacileyo, kwaye uzibophelele.

Amashishini alandela esi sikhokelo akholisa ukugqibezela imfuduko yawo epheleleyo kwiintsuku ezingama-60 ukuya kwezingama-90, nge-ROI enokumetwa evela kumjikelo wokuqala wokuhlawula. Undoqo kukususa ukungacacanga — xa sele uwabonile amanani, isigqibo sikholisa ukuzenzela ngokwaso.

Yintoni Eza Emva Kwekhefu

Amashishini aphumeleleyo emva kokuqhawuka kwiinkqubo eziqhekekayo abelana ngeempawu ezifanayo: awafaki nje izixhobo ezidala endaweni yezixhobo ezitsha - acinga kwakhona ngendlela umsebenzi ohamba ngayo kwintlangano yawo. Xa iCRM yakho, i-invoyisi, ulawulo lweprojekthi, iHR, kunye nohlalutyo zonke zihlala kwi-ecosystem efanayo, kuvela amathuba amatsha ngokupheleleyo. Isivumelwano esivaliweyo kwiCRM yakho sinokuqalisa i-invoyisi ngokuzenzekelayo, yabele umphathi weprojekthi, yenze imisebenzi yokungena, kwaye ihlaziye ideshibhodi yakho yengeniso — konke oko ngaphandle kwenyathelo elinye ngesandla.

Esi sesona sithembiso sokumanyanisa. Akunjalo nje malunga nokugcina imali ekubhaliseni, nangona ukugcinwa kuyinyani - amashishini afudukela kwiqonga elihlanganisiweyo le-Mewayz lihlala linika ingxelo yokunciphisa iindleko zabo zesoftware nge-40-60% ngelixa befumana ukufikelela kwizakhono abangazange babenazo ngaphambili. Inguqu enzulu iyasebenza. Xa ulwazi luhamba ngokukhululekileyo phakathi kwamasebe, izigqibo ziba ngokukhawuleza, iimpazamo ziyehla, kwaye iqela lakho lichitha amandla alo kumsebenzi oshukumisa inaliti.

Ukukhululeka akufane kukhululeke ngeli xesha. Ifuna ujongo olunyanisekileyo kwinto engasebenziyo, ukuvuma ukuyeka iindlela eziqhelekileyo, kunye nokuziphatha ngokulandela kwisicwangciso sotshintsho. Kodwa amashishini atsibayo - lawo alayo ukwamkela "ukulunga ngokwaneleyo" - ahlala ezifumana ezibuza ukuba kutheni belinde ixesha elide kangaka. Izixhobo kufuneka zisebenzele ishishini lakho, hayi ngenye indlela. Kwaye ukuba isitakhi sakho sangoku siyasisebenzela, mhlawumbi lixesha lokuba uqalise ukucwangcisa ukuphuma kwakho.

Imibuzo Ebuzwa Rhoqo

Kutheni ukunaba kwezixhobo kuxabisa kangaka kumashishini amancinci?

Ngaphandle kweentlawulo zokubhalisa, ukuchithwa kwesixhobo kudala iindleko ezifihliweyo ekutshintsheni umxholo, i-silos yedatha, kunye nokugcinwa kokudibanisa. Xa iqela lakho lijija uninzi lweapps ezicinyiweyo, imveliso iyehla kunye nolwazi olubalulekileyo luwela kwiintanda. Izifundo zibonisa amashishini achitha iiyure ezibalulekileyo iveki nganye ehambisa nje idatha phakathi kwamaqonga. Ukudityaniswa kwinkqubo edityanisiweyo efana ne-Mewayz's 207-module business OS kususa oku kungasebenzi kwaye kubuyise ixesha elilahlekileyo.

Ndazi njani ukuba lixesha lokudlulela ngaphaya kwesipredishithi kunye nezixhobo zokuchwetheza?

Izibonakaliso eziphambili zesilumkiso ziquka iimpazamo zokungena rhoqo kwedatha, ubunzima bokuvelisa iingxelo kuwo wonke amaqonga, amalungu eqela asebenzisa iindlela zokusebenza ukubuyisela ukulinganiselwa kwesixhobo, kunye nokuchitha ixesha elininzi lokulawula isofthiwe kunokwenza umsebenzi wangempela. Ukuba iinkqubo zakho zibotshelelwa phantsi koluhlu lwabaxumi olukhulayo okanye inkqubo yakho yokukhwela ingqesho entsha ibandakanya uqeqesho kwii-apps ezahlukeneyo ezilishumi elinesibini, uye walugqitha ulungiselelo lwakho lwangoku.

Ndimele ndijonge ntoni kwiqonga leshishini lendawonye?

Beka phambili amaqonga aquka ukuhamba komsebenzi wakho ongundoqo - i-invoyisi, ucwangciso, unxibelelwano, iCRM, kunye ne-automation - ngaphandle kokufuna indibaniselwano yomntu wesithathu. Jonga ubungakanani, ukukhululeka kokufuduka, kunye namaxabiso angafihliyo. Ngokomzekelo, iMewayz, ibonelela ngeemodyuli ezidityanisiweyo ezingama-207 eziqala kwi-$19/mo, ngoko ke unokutshintsha izipaki zesixhobo eziqhekeziweyo nendawo yokusebenza enye ku-app.mewayz.com.

Ngaba ndingayifudusa idatha yam ekhoyo xa nditshintshela kwiqonga elidityanisiweyo?

Uninzi lwamaqonga amashishini anamhlanje axhasa ukuthunyelwa kwedatha evela kwi-spreadsheets, iiCRM, kunye nezixhobo eziqhelekileyo ze-SaaS. Isitshixo kukucwangcisa ukufuduka kwakho ngezigaba - qala ngowona msebenzi ubalulekileyo, qinisekisa imfezeko yedatha, emva koko wandise. Umzamo wexesha elifutshane wokutshintsha uhlawula ngokukhawuleza xa ususa imirhumo engafunekiyo kwaye iqela lakho lisebenza kumthombo omnye wenyaniso.