Iki gihe kiratandukanye

Kuki "Iki gihe kiratandukanye" Amaherezo nukuri kubikorwa byubucuruzi

Buri gisekuru cya ba rwiyemezamirimo baburiwe kuri ayo magambo ane ateye akaga: "iki gihe kiratandukanye." Sir John Templeton uzwi cyane kubita amagambo ahenze cyane mururimi rwicyongereza, kwitondera kwirinda gukabya kudashyira mu gaciro hamwe na hubris yo kwizera ko amategeko ashaje atagikoreshwa. Kandi mu myaka ibarirwa muri za mirongo, yari afite ukuri - dot-com booms yakoze impanuka, imbeho ya crypto irahagera, kandi ibiro byasezeranijwe bidafite impapuro byahindutse punchline. Gushidikanya kubibazo bikomeye byahaye abayobozi b'ubucuruzi neza.

Ariko dore ukuri kutoroheye ntamuntu numwe mubyumba byinama wifuza kubyemera: rimwe na rimwe, ikintu cyukuri kiratandukanye. Guhindura kuva muntoki zandikishijwe intoki kugeza kumpapuro zitandukanye. Kuza kwa imeri byari bitandukanye. Kandi ubungubu, mu 2026, uburyo ubucuruzi buciriritse na buciriritse bucunga ibikorwa byabo byose burimo guhinduka kuburyo bwibanze kuburyo kubyanga nkibihimbano bishobora kuba ikosa rihenze cyane uwashinze gukora. Itandukaniro iki gihe ntabwo ari igikoresho kimwe. Nugusenyuka kwurukuta hagati yingamba nogukora - kandi bibaho byihuse kuruta ubucuruzi bwinshi bwiteguye.

Icyitegererezo Kera cyakorewe hamwe na Tape Tape

Mugice cyiza cyimyaka 20, gukora ubucuruzi byasobanuraga guteranya urusobe rwibinyabuzima bigizwe nibikoresho bya software bitavuganaga. CRM hejuru aha, urubuga rwo gutanga inyemezabuguzi hariya, gutunganya umushahara utandukanye, porogaramu iteganya gahunda, gukurikirana amato, imbuga nkoranyambaga - buriwese ufite kwinjira kwayo, amakuru yihariye silo, amafaranga yo kwiyandikisha, hamwe nu murongo wo kwigira kumurwi wawe. Ubushakashatsi bwakozwe na 2024 bwakozwe na Productiv, impuzandengo ya sosiyete yo hagati yakoresheje porogaramu 130 zitandukanye za SaaS. Benshi bishyuye ibikoresho byuzuzanya mumikorere cyangwa bitari byakozwe mumezi.

Igiciro ntabwo cyari amafaranga gusa. Sisitemu yose yaciwe yatumye habaho ubushyamirane: amakuru yagombaga koherezwa mu ntoki akongera akinjira, raporo zisaba ubwiyunge ku mbuga zose, kandi kwurira umukozi mushya byasobanuraga kubahugura kuri interineti eshanu zitandukanye mbere yuko bakora umunsi wabo wa mbere wakazi. Imikorere yo gucunga gusa software yawe yahindutse akazi k'igihe gito kumuntu mumakipe yawe - mubisanzwe umuntu udashobora kugura ibirangaza.

Abafite ubucuruzi bamenyereye, birumvikana. Bahaye akazi abashinzwe ibikorwa, bubaka Zapier automatike, kandi bakora ibiraro birambuye kuri sisitemu. Babigize umwete. Ariko kuyikora kandi mubyukuri gutera imbere nibintu bibiri bitandukanye cyane. Umuyoboro wafashwe wafashe, ariko ntiwigeze uhagarika kuba kaseti.

Ihuriro rihindura byose

Ibitandukanye ubu ntabwo ari intambwe nimwe yiterambere. Nibihuza - gukura icyarimwe ibikorwa remezo byigicu, ibikorwa bya AI bifashwa nakazi, ibikorwa bya API, hamwe nububiko bwa software bwubaka bigera kumwanya umwe. Izi mbaraga zatumye bishoboka rwose, kunshuro yambere, gukora ibikorwa byose byubucuruzi bivuye kumurongo umwe uhuriweho nta gutamba ubujyakuzimu cyangwa kugenwa mubikorwa runaka.

Ibi ntabwo bisa na "all-in-one" isezerano rya software ryo mu myaka ya za 2010, byasobanuraga buri gihe verisiyo yo hagati yibintu byose byegeranye muburyo bumwe. Igisekuru gishya cyibikorwa byubucuruzi byubatswe muburyo butandukanye - ukora ibyo ukeneye, usige ibitotsi ibyo udakora, kandi buri module isangiye amakuru amwe. Iyo umukiriya atanze gahunda, ayo makuru ahita yinjira muri CRM yawe, ishobora gukurura inyemezabuguzi, ishobora kumenyesha isesengura ryawe, rishobora kuvugurura umurongo wawe-muri-bio waboneka. Ubwenge bunyura muri sisitemu kugirango utagomba kuyimura intoki.

Mewayz, ubu ikoresha abakoresha 138.000 mu nganda ku isi yose, yubatswe kuri iyi filozofiya: Module 207 ku giti cye ikubiyemo ibintu byose uhereye kuri HR n'umushahara kugeza ku micungire y’amato, sisitemu zo gutumaho, hamwe n’ibikoresho mbuga nkoranyambaga - byose bikorera ku musingi uhuriweho. Ubushishozi ntabwo bwari ukubaka CRM nziza cyangwa igikoresho cyiza cyo gutanga inyemezabuguzi. Kwari ukubaka urubuga aho ibyo bikoresho byongererana, kuko mubucuruzi nyabwo, ntakintu na kimwe kibaho mubwigunge.

Impamvu Ibigeragezo Byabanje Kunanirwa (Kandi Niki Amaherezo Yahinduwe)

Kugira ngo wumve impamvu iki gihe gitandukanye rwose, birakwiye kuba inyangamugayo kubwimpamvu ibirego byatsinzwe mbere. Igisekuru cyabanjirije urubuga "rwahujwe" rwahanganye nibibazo bitatu byubatswe: bashyize imbere ubugari burenze ubujyakuzimu (batanga ibintu makumyabiri bito bito aho kuba icumi byiza cyane), bubaka kwishyira hamwe nkibitekerezo aho kuba umusingi, kandi ntibashobora gupima muburyo butandukanye - kongeraho ikintu kimwe gishya cyakunze kumena bitatu byari bihari.

Impinduka isenya ubu buryo ni ubwubatsi, ntabwo kwisiga. Ibikorwa byubucuruzi bigezweho byubatswe API-yambere, bivuze ko buri module yateguwe kuva kumunsi wambere kugirango ivugane nizindi module. Ufatanije no kugabanya ibiciro muri comptabilite - Ibiciro remezo bya AWS byagabanutseho hafi 80% mumyaka icumi ishize - ubu birashoboka mubukungu kubaka no kubungabunga 200-hiyongereyeho modul ikora itandukanye munsi yinzu imwe itishyuye ibiciro kurwego rwibigo bigura ubucuruzi bukeneye ubufasha cyane.

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Hariho kandi urwego rwimpano kuriyi ntera. Imyaka icumi ishize, gushyira mubikorwa uburyo bunoze bwo gucunga ubucuruzi byasabye abajyanama bahenze cyangwa itsinda ryitumanaho ryabigenewe. Ihuriro ryuyu munsi ryagenewe abashinze n’abakora badafite tekiniki - interineti itangiza, gukora modular, hamwe n’ibikoresho bifashwa na AI byatumye demokarasi igera ku bikorwa remezo byo mu rwego rw’ibigo ku bucuruzi bifite abakozi batanu cyangwa magana atanu.

Imibare igomba kukwitaho

Niba ushidikanya kubitekerezo byo guhindura, amakuru yimikorere biragoye kubyanga. Ubucuruzi bukora kubice bya software byacitsemo raporo byerekana ingaruka mbi cyane mubikorwa hafi ya byose byerekana akamaro:

• Ubunararibonye bwabakiriya: 67% byabakiriya bavuga ko bababaye mugihe amakuru bamaze guha ishami rimwe ryisosiyete agomba kongera guhabwa undi - ikimenyetso kiziguye cya sisitemu yacecetse.
Ibi ntabwo ari imikorere idahwitse. Nibiciro byihariye, bipimwa byo kuyobora ubucuruzi bwawe kubikorwa remezo bitigeze bigenerwa gukorera hamwe. Kandi baruzuzanya - uko itsinda ryanyu rinini kandi niko ibikorwa byanyu bigoye, niko buri sisitemu itagabanije igutwara.

Inganda zivugururwa nonaha

Guhinduka ntabwo ari theoretical kandi ntabwo bibaho kimwe. Inganda zimwe na zimwe zumva mbere guhuza, kandi icyitegererezo kirigisha abakiri kuruzitiro.

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Serivisi zumwuga ibigo - ubujyanama, imikorere yamategeko, ibigo bishinzwe ibaruramari - birashoboka ko bigaragara cyane ababyitangiye kare. Ubu bucuruzi bubaho kandi bupfa isano iri hagati yo gukurikirana igihe, inyemezabuguzi, itumanaho ryabakiriya, hamwe ninyandiko zubahirizwa. Iyo iyo mirimo ine ikorera mubwumvikane kumurongo umwe, ibigo bivuga ko 30-40% byagabanutse mugihe cyo kwishyuza kandi byanonosoye amanota yo kugumana abakiriya. Igikorwa ubwacyo nticyahindutse; ibikorwa remezo bishyigikira bifite.

Ubucuruzi bwa serivisi zo mu murima - amasosiyete ya HVAC, abashinzwe umutungo, abashinzwe ibikoresho - bavumbuye ko imicungire y’amato ijyanye na gahunda ijyanye na fagitire atari ibintu byiza; ni itandukaniro riri hagati yo gukoresha ibinyabiziga icumi byunguka no gukoresha ibinyabiziga icumi mugihe uhora uzimya umuriro. Module ya Mewayz yahujwe nububiko bwayo hamwe nubushobozi bwa CRM yafashije abakora muriki cyiciro kugabanya igihe cyimodoka idafite akazi ku kigereranyo cya 18% gusa mugutanga akazi-nyako kugaragara mumakipe yose.

Ba rwiyemezamirimo bahanga hamwe na solopreneurs - ibiranga umuntu ku giti cye, abatoza, abajyanama, abakora ibicuruzwa bya digitale - basanga guhuza-muri-bio hamwe n’ibikoresho byo gutumiza byahozeho mu bwigunge bifite imbaraga zidasanzwe iyo bihujwe namakuru ya CRM hamwe nogukurikirana byikora. Umukiriya ushobora kwandika igitabo cyavumbuwe arashobora guhita yakira imeri yihariye ya imeri yihariye, akongerwaho kumuyoboro wa CRM wabigenewe, hanyuma agatera umushinga wamasezerano - utashinze gukora kuri clavier.

Inzitizi ya psychologiya ninzitizi nyayo

Hano niho "iki gihe gitandukanye" bigenda bigorana rwose: inzitizi nini yo gukora ibikorwa byahujwe ntabwo ari tekiniki. Nibitekerezo. Guhindura ibiciro nukuri - ntabwo ari amafaranga gusa, ahubwo muguhagarika gahunda, kongera imyitozo yamakipe, no kutoroherwa no kwemera ko sisitemu mumaze imyaka itatu mukora imiyoboro hamwe ntabwo igukorera nkuko wabibwiye ko aribyo.

Hariho kandi uko kubogama kubogamye cyane mubikorwa byubucuruzi. Sisitemu iriho, nubwo idakora neza, ifite uburyo buzwi bwo gutsindwa. Uzi icyacitse, uko kimeneka, kandi wubatse akazi. Ihuriro rishya ryahujwe, nubwo ryiza muburyo bwiza, ritwara impungenge zuburyo butazwi. Ubu ni ubwitonzi bushyize mu gaciro bwambaye nkubwenge bukora, kandi butuma ubucuruzi bufunga ibikorwa remezo bibatwara amafaranga arenze uko babitekereza.

Umuti ntabwo ari ivugabutumwa - ni gupima. Mbere yo kugira icyo uhindura, andika mubyukuri icyo stack yawe igutwara: mumafaranga yo kwiyandikisha, mumasaha yakoreshejwe mubikorwa byintoki, mumakosa yakosowe, mumahirwe yabuze kuko amakuru yafatiwe muri sisitemu itariyo. Abashoramari benshi bakora uyu mwitozo basanga umubare ari mwinshi cyane kuruta uko bari babyiteze. Kandi igihe ikiguzi cyo kuguma kigaragaye, kubara kubyerekeye guhinduka bigenda bigaragara neza.

Kubaka ubucuruzi Uhinduka

Ubucuruzi bwatsinze cyane mumyaka icumi iri imbere ntibuzaba bufite ibikoresho byujuje ubuhanga. Bazaba aribo bubatse ibikorwa remezo bikora byapimwe nabo - aho wongeyeho umunyamuryango mushya, winjira mumasoko mashya, cyangwa gutangiza umurongo mushya wa serivisi ntibisaba kudoda hamwe nubundi buryo bwa porogaramu zaciwe.

Iri niryo sezerano ryukuri ryibikorwa byubucuruzi byahurijwe hamwe OS: ntabwo ari imikorere gusa uyumunsi, ahubwo byunguka inyungu mugihe. Buri data point yafashwe muri sisitemu ihuriweho iba ifite agaciro uko sisitemu ikura. Imiterere yabakiriya igaragara. Amakimbirane yitsinda ahinduka. Guteganya kwinjiza byinjira neza aho kuba ibyifuzo. Ihuriro ryiga imiterere yubucuruzi bwawe kuko buri gikorwa gitanga umusanzu umwe.

Ubwubatsi bwa Mewayz 207-bwubatswe bwubatswe kubwubu buryo bwo gukura - ubucuruzi bushobora gutangirana na modul eshanu cyangwa icumi zikemura ibibazo byabo byihuse kandi zigakora ubundi bushobozi uko ibyo bakeneye bigenda bihinduka, nta kwimuka kwimibare cyangwa kongera imyitozo kubitsinda ryabo kuri sisitemu nshya. Nibikorwa remezo bitagenewe gusa ubucuruzi urimo uyumunsi, ahubwo kubucuruzi wubaka cyane.

Yego rero - iki gihe mubyukuri kiratandukanye. Ntabwo ari ukubera ko amategeko yubucuruzi yahindutse, ariko kubera ko ibikoresho biboneka kugirango ukore ubucuruzi amaherezo byafashe uko ubucuruzi busa. Ikinyuranyo hagati yo kumenya ibikorwa bikomeye bisa no kubasha kubishyira mubikorwa ntabwo byigeze biba bito. Ikibazo gusa nukumenya niba uzayifunga mugihe bikiri inyungu zo guhatanira, cyangwa gutegereza kugeza igihe bizaba kumeza.

Ibibazo bikunze kubazwa

Niki gituma iki gihe cyo gutangiza ubucuruzi gitandukana mubyukuri na tekinoroji yambere?

Bitandukanye na dot-com boom cyangwa ibicu byasezeranijwe hakiri kare, ibikoresho bya AI-byumunsi bitanga ibisubizo byapimwe mubikorwa kuva kumunsi wambere - ntabwo ari hypothettique agaciro kazoza. Amahuriro nka Mewayz ahuza 207 yubucuruzi muri sisitemu imwe $ 19 / ukwezi, gusimbuza ibice byacitsemo ibice bigura ibihumbi. Itandukaniro ni ngirakamaro, ryihuse, kandi rirashobora kugenzurwa: ubucuruzi bukora kandi bwihuse nonaha, ntabwo mubitekerezo.

Nigute ubucuruzi buciriritse bushobora guhangana rwose ninganda nini ukoresheje ibikoresho bigezweho?

Ikibuga cyo gukiniraho cyaringanijwe rwose. Uyu munsi uwashinze wenyine arashobora kubona CRM, gusesengura, kwikora, kwamamaza, hamwe nibikoresho byo kuyobora amakipe yahoze ari ingengo yimishinga gusa. Mewayz kuri porogaramu. Ingano ntikiri kugena ibintu - umuvuduko wo gukora hamwe nibikoresho byubwenge ni.

Ntabwo guhuza ibikorwa byubucuruzi byose murwego rumwe bishobora guteza akaga ko gutsindwa?

> Ihuriro ryubatswe neza nka Mewayz ryubatswe muburyo bwihariye kugirango rikemure iki kibazo, rihuza modul yaryo 207 hamwe no kwizerwa no guhuzagurika. Ibyago byo kutagira icyo ukora - kuguma ucitsemo ibice - ubu biragaragara cyane kuruta guhuriza hamwe ibikorwa remezo byubatswe.

Nyir'ubucuruzi agomba gutangirira he niba bashaka kuvugurura ibikorwa byabo uyu munsi?

Tangira ugenzura igikoresho cyose wishyuye kuri ubu no gushushanya icyuho kiri hagati yabo - icyo cyuho niho umusaruro uva. Noneho shakisha uburyo bwose-bumwe muri sisitemu ikora nka Mewayz (app.mewayz.com), ikubiyemo ibikorwa 207 byubucuruzi kumadorari 19 / ukwezi. Guhera kumurongo umwe wibanze, nkubuyobozi bwabakiriya cyangwa gukurikirana umushinga, bigufasha kubona uburambe bwo kongera umusaruro mbere yo kwaguka kurubuga rwuzuye.