Kumena Ubuntu

Igiciro Cyihishe cyo Kugumaho neza

Buri bucuruzi bugera aho sisitemu yigeze kumva itangiye bihagije kumva ko ari ingoyi. Urupapuro rwakurikiranye abakiriya bawe 50 ba mbere ubu ruri munsi ya 5,000. Ibikoresho bya porogaramu wadoze hamwe - imwe yo gutanga inyemezabuguzi, indi yo guteganya, icya gatatu mu itumanaho ryamakipe - isaba kubungabunga byinshi kuruta umurimo nyirizina bagombaga koroshya. Raporo ya 2025 yakozwe na Productiv, impuzandengo yubucuruzi buciriritse-buciriritse ikoresha porogaramu zitandukanye za SaaS 87, nyamara abakozi bakorana umwete nabatageze kuri 40%. Ahasigaye bicara ubusa, bakuramo bucece bije kandi bakora silos ya data ntamuntu ufite umwanya wo gushiraho. Kwikuramo ibintu nkibi byihuta kandi ntabwo ari ibintu byiza - ni ingamba zo kubaho. Kandi nyamara, ubucuruzi bwinshi butinda gusimbuka kuko ibimenyerewe, niyo byacitse, byumva bifite umutekano kuruta ibitazwi.

Impamvu Abashoramari Bafatwa Mubibanza Byambere

Umutego ni gake ubitangaza. Yubaka buhoro, akazi kamwe icyarimwe. Uwashinze gutangiza igikoresho cyo gutanga inyemezabuguzi. Noneho ongeraho CRM itandukanye iyo iyoboye itangira kugwira. Noneho bolts kuri porogaramu yo gucunga umushinga mugihe itsinda rimaze gukura bitanu. Buri gikoresho gikemura ikibazo kimwe mu bwigunge, ariko hamwe hamwe bakora urubuga ruciriritse rwamakuru yatandukanijwe, ibyanditswe byigana, hamwe no guhinduranya imiterere byangiza bucece umusaruro ugera kuri 40%, nkuko ubushakashatsi bwakozwe n’ishyirahamwe ry’abanyamerika ryita ku mitekerereze ya muntu.

Hariho kandi urwego rwa psychologiya. Abashinzwe ubukungu mu myitwarire babyita ibiciro byibeshya kwibeshya - imyumvire yo gukomeza gushora mubintu gusa kuberako umaze gushora byinshi. Mumaze amezi utegura CRM yuzuye. Ikipe yawe yarangije kwiga ibisubizo bya software yawe. Guhindura wumva ari nko guta izo mbaraga zose, nubwo mugumaho amafaranga menshi mugihe kirekire. Iyi marangamutima ni imwe mu mbaraga zikomeye zituma ubucuruzi bufungwa muri sisitemu butagikora.

Umutego wa gatatu ni ubwoba bwo guhungabana. Kwimuka byumvikana nabi - gutakaza amakuru, igihe cyo hasi, kongera imyitozo. Ubu bwoba bufite ishingiro ariko akenshi burenze urugero. Ubushakashatsi bwakozwe na 2024 McKinsey bwerekanye ko ubucuruzi bwahuzaga ibikoresho by’ikoranabuhanga byagaruye amafaranga y’inzibacyuho mu gihe cy’amezi 4.2 kandi bugatangaza ko 31% byateye imbere mu bufatanye bw’amakipe mu mwaka wa mbere.

Igiciro nyacyo cyo gucamo ibice

Iyo ibikoresho byawe byubucuruzi bitavuganye, ingaruka ziyongera bucece. Itsinda ryanyu ryo kugurisha rihagarika amasezerano muri CRM, ariko inyemezabuguzi igomba gukorwa nintoki muburyo butandukanye bwo kwishyuza. Umuyobozi wa HR akurikirana igihe cyo kuruhuka ariko akoresha umushahara akoresheje urundi, biganisha ku kunyuranya bifata amasaha yo guhuza buri cyiciro. Itsinda ryanyu ryamamaza ritangaza ibiri kurubuga rumwe mugihe isesengura riba ahandi rwose. Igisubizo cyo gukusanya ntabwo ari uguta igihe gusa - cyabuze ubushishozi.

Reba urugero rufatika: ikigo cya digitale gifite abakozi 30 bakoresha ibikoresho birindwi bitandukanye byo gucunga abakiriya, kwishyuza, gukurikirana imishinga, HR, gahunda, itumanaho, na raporo. Buri gikoresho kigura amadorari 15 na $ 80 buri kwezi. Ayo ni hafi $ 2.800 kugeza $ 6.500 buri kwezi mugihe cyo kwiyandikisha - mbere yo kubara amasaha 12+ buri cyumweru umuyobozi ushinzwe ibikorwa akoresha intoki hagati yamakuru. Ugereranije igiciro cyamadorari 45 kumasaha, ayo ni andi $ 2,340 buri kwezi mugiciro cyakazi cyihishe. Igiteranyo? Birashoboka ko $ 100.000 buri mwaka mugikoresho cyagutse hejuru.

• Data silos ibuza kugurisha, kwamamaza, hamwe nitsinda ryibikorwa kubona ishusho imwe icyarimwe
• Intoki zohereza amakuru hagati ya sisitemu zaciwe zitangiza amakosa kandi ikarya amasaha 10-15 buri cyumweru kubakozi bakora
• Impushya zirenzeho bivuze ko urihira ibintu byuzuzanya kurubuga rwinshi
• Kwikuramo ibice byiyongera nkuko abakozi bashya bagomba kwiga ibikoresho bitanu cyangwa byinshi bitandukanye mbere yo gutanga umusaruro
• Kumenyekanisha icyuho bituma bidashoboka kubona icyerekezo kimwe cyubuzima bwubucuruzi nta guterana intoki

Niki "Kumena Ubusa" Mubyukuri bisa

Kurekura ubusa ntabwo bivuze gukuramo ibintu byose ijoro ryose no guhera kubitangira. Inzibacyuho zatsinze cyane zikurikira inzira nkana, ibyiciro. Intambwe yambere buri gihe ni ubugenzuzi bwinyangamugayo: shushanya igikoresho cyose ubucuruzi bwawe bukoresha muri iki gihe, icyo busaba, uwukoresha, namakuru ki aba imbere muri yo. Iyi myitozo yonyine ikunze guhumura amaso. Ibigo byinshi bivumbura ko byishyura ibikoresho umuntu umwe cyangwa babiri gusa bakoresha, cyangwa ko amashami yose yakiriye bucece ibisubizo byikoranabuhanga IT ntamuntu numwe mubuyobozi ubizi.

Intambwe ya kabiri ni ukumenya urubuga rwo guhuriza hamwe - sisitemu ihuriweho ishobora gukurura imirimo yibisubizo byinshi bitarinze gutamba ubujyakuzimu. Aha niho urubuga nka Mewayz rwahinduye ikigereranyo kubucuruzi ibihumbi. Hamwe na modul 207 ihuriweho na CRM, inyemezabuguzi, umushahara, HR, gucunga amato, gusesengura, kubika, ndetse no guhuza ibikoresho-bio, Mewayz ikuraho icyifuzo cyo kudoda hamwe na porogaramu nyinshi zitandukanye. Abakoresha barenga 138.000 bamaze gukora switch, benshi bavuga ko bafite ubushobozi bwo kuyobora ibikorwa byabo byose uhereye kumwanya umwe nkimpinduka ihinduka cyane bakoze.

Intambwe ya gatatu ni kwimuka - kandi urubuga rugezweho rwatumye ibi bitababaza cyane kuruta uko byari bisanzwe. Ibikoresho bitumizwa mu mahanga, biyobora ku kibaho, hamwe na module-by-module byerekana ko ushobora guhinduka buhoro buhoro, ishami nishami, nta munsi numwe wo kumanura. Ntugomba kwigobotora icyarimwe. Ugomba gutangira.

Imitekerereze yo Kureka

Kimwe mu bintu bidashyigikiwe cyane no guhindura ubucuruzi ni uguhindura imitekerereze bisaba. Abashinze n'abashinzwe guteza imbere amarangamutima kubikorwa byabo. "Uku nuburyo twahoraga tubikora" bihinduka uburyo bwo kwirwanaho bworoshye, kabone niyo "uko twagiye tubikora" bikubiyemo kwandukura amakuru kuva kurupapuro rumwe kurundi kurundi wa gatanu nyuma ya saa sita. Kumena ubuntu bisaba guhangana nukuri kutorohewe: sisitemu wubatse yari ikwiye kubucuruzi wari wari , ntabwo ubucuruzi urimo uba .

Imvugo iteye akaga mubucuruzi ntabwo "tudashobora guhinduka." Ni "ibi ni byiza bihagije." Nibyiza bihagije ni umwanzi witerambere, kuko bikwemeza ko guterana amagambo wasanzwe ari ikiguzi cyo gukora ubucuruzi - mugihe mubyukuri, abanywanyi bawe basanzwe bakora batabufite.

Amakipe yatsindiye neza sisitemu yumurage ahora atanga raporo irenze inyungu zunguka gusa. Basobanura ubwenge buremereye - umwanya wibitekerezo ufungura iyo uhagaritse gukoresha ingufu zicunga ibikoresho byawe hanyuma ugatangira kubikoresha mubikorwa bifatika, guhanga, nubusabane bwabakiriya. Ubushakashatsi bwakozwe na 2025 bwa Asana bwerekanye ko abakozi bashinzwe ubumenyi bakoresha 58% byigihe cyabo "akazi kerekeye akazi" - guhuza, gushakisha amakuru, guhinduranya porogaramu. Gukata iyo mibare no muri kimwe cya kabiri bifungura bihwanye no kongeramo iminsi ibiri itanga umusaruro buri cyumweru kuri buri mukozi.

Urwego rwibikorwa bifatika

Niba warazengurutse icyemezo cyo guhuza ibikorwa byawe byubucuruzi, dore urwego rufatika rwo kuva mubitekerezo ukageza kubikorwa. Ntabwo ari theoretical - yakuwe mubishushanyo byagaragaye mubucuruzi bwingero zose zatumye inzibacyuho igenda neza.

1. Kugenzura ibirindiro byawe. Andika igikoresho cyose, igiciro cyacyo cya buri kwezi, umubare wabakoresha bakora, nibikorwa byihariye ikora. Shyira ibendera hejuru.
2. Gereranya ibiciro byihishe. Kubara amasaha itsinda ryanyu rimara mugutanga amakuru yintoki, guhinduranya imiterere, no gukemura ibibazo byananiranye. Kugwiza ukoresheje impuzandengo yumurimo wamasaha.
3. Sobanura ibidashoboka. Menya ibintu bitanu kugeza ku icumi ubucuruzi bwawe budashobora gukora rwose udafite. Koresha ibi nkibipimo byo gusuzuma kugirango uhuze.
4. Koresha indege ibangikanye. Mbere yo kwimuka byuzuye, koresha urubuga rwawe rushya hamwe nibikoresho byawe bihari muminsi 30 hamwe nitsinda rimwe cyangwa ishami. Gupima itandukaniro ryihuta, ubunyangamugayo, hamwe no kunyurwa kwitsinda.
5. Shiraho itariki yo guca. Nta gihe ntarengwa, inzibacyuho izagenda igihe kitazwi. Tora itariki, uyitange neza, kandi wiyemeze.

Ubucuruzi bukurikiza ubu buryo busanzwe burangiza kwimuka kwabo muminsi 60 kugeza 90, hamwe na ROI yapimwe igaragara mugihe cyambere cyo kwishyuza. Urufunguzo ni ugukuraho ibidasobanutse - iyo umaze kubona imibare, icyemezo gisanzwe ubwacyo.

Ibizaza nyuma yo kuruhuka

Ubucuruzi butera imbere nyuma yo guca ukubiri na sisitemu yacitsemo ibice bisangiye imico imwe: ntibasimbuza ibikoresho bishaje nibindi bishya - batekereza cyane kuburyo akazi kanyura mumuryango wabo. Iyo CRM yawe, inyemezabuguzi, imicungire yimishinga, HR, hamwe nisesengura byose bibaho mubuzima bumwe, ibintu bishya rwose biragaragara. Amasezerano afunze muri CRM yawe irashobora guhita ikurura inyemezabuguzi, igenera umuyobozi wumushinga, gukora imirimo yo mu bwato, kandi ikavugurura amafaranga yinjira - byose nta ntambwe nimwe yintoki.

Iri niryo sezerano nyaryo ryo guhuriza hamwe. Ntabwo ari ukuzigama amafaranga kubiyandikishije gusa, nubwo kuzigama ari ukuri - ubucuruzi bwimukira kumurongo wa Mewayz uhuriweho kenshi bavuga ko igabanya ibiciro bya software 40-60% mugihe babonye ubushobozi batigeze bagira mbere. Ihinduka ryimbitse rirakora. Iyo amakuru atemba yisanzuye hagati yishami, ibyemezo birihuta, amakosa agabanuka, kandi itsinda ryanyu rikoresha imbaraga zabo kumurimo wimura inshinge.

Kumena ubusa ntibisanzwe byoroshye muriki gihe. Bisaba kureba neza ibitagenda neza, ubushake bwo kureka gahunda zimenyerewe, na disipulini yo gukurikiza kuri gahunda yinzibacyuho. Ariko ubucuruzi butera gusimbuka - bwanga kwakira "ibyiza bihagije" - burigihe usanga bibaza impamvu bategereje igihe kirekire. Ibikoresho bigomba gukora kubucuruzi bwawe, ntabwo arubundi buryo. Niba kandi igipande cyawe kiriho ubikora, birashoboka ko igihe kigeze cyo gutangira gutegura gusohoka.

Ibibazo bikunze kubazwa

Kuki igikoresho cyagutse cyane kubucuruzi buciriritse?

Kurenga amafaranga yo kwiyandikisha, ibikoresho byogukora bitanga ibiciro byihishe murwego rwo guhinduranya, silos yamakuru, no kubungabunga ibikorwa. Iyo itsinda ryanyu rihuza porogaramu nyinshi zaciwe, umusaruro ugabanuka namakuru akomeye agwa mumutwe. Ubushakashatsi bwerekana ubucuruzi butakaza amasaha yingenzi buri cyumweru gusa kwimura amakuru hagati yurubuga. Guhuriza hamwe muri sisitemu ihuriweho nka Mewayz ya 207-module yubucuruzi ya Mewayz ikuraho izo mikorere kandi igasubiza igihe cyatakaye.

Nabwirwa n'iki ko igihe kigeze cyo kurenga urupapuro rw'ibikoresho n'ibikoresho byo gukora?

Ibyapa byingenzi byo kuburira birimo amakosa yo kwinjiza amakuru kenshi, ingorane zo gutanga raporo kurubuga, abagize itsinda bakoresheje akazi kugirango bishyure ibikoresho bigarukira, kandi bamara igihe kinini bayobora software kuruta gukora akazi nyirizina. Niba sisitemu yawe ihuye nurutonde rwabakiriya biyongera cyangwa inzira yawe yo kwinjirira abakozi bashya ikubiyemo imyitozo kuri porogaramu icumi zitandukanye, warengeje gahunda yawe.

Niki Nakagombye Gushakisha Mubikorwa Byubucuruzi-Byose?

Shyira imbere urubuga rukubiyemo ibikorwa byawe byibanze - inyemezabuguzi, gahunda, itumanaho, CRM, na automatike - udakeneye kwishyira hamwe kwabandi. Reba ubunini, ubworoherane bwimuka, nigiciro kiboneye. Mewayz, kurugero, itanga module 207 ihuriweho guhera $ 19 / mo, urashobora rero gusimbuza ibikoresho byacitsemo ibice hamwe numwanya umwe wakazi kuri app.mewayz.com .

Nshobora kwimura amakuru yanjye asanzwe mugihe mpindukiye kumurongo uhuriweho?

Ibikorwa byinshi byubucuruzi bigezweho bishyigikira amakuru yatumijwe mumpapuro, CRMs, nibikoresho bisanzwe bya SaaS. Urufunguzo ni ugutegura kwimuka mu byiciro - tangira hamwe nakazi kawe gakomeye, kugenzura ubuziranenge bwamakuru, hanyuma wagure. Imbaraga zigihe gito zo guhinduranya zitanga umusaruro byihuse mugihe ukuyeho abiyandikishije birenze kandi ikipe yawe ikorera kumasoko imwe yukuri.