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Zamanin Brand

Sharhi

8 min read Via paulgraham.com

Mewayz Team

Editorial Team

Hacker News

Alfijir na Zamanin Alamar

Tsawon shekarun da suka gabata, dabarar kasuwanci ta kasance mai sauƙi, ƙirar layi: ƙirƙira samfur, tallata shi da ƙarfi, da haɓaka hanyoyin tallace-tallace. An auna nasara a alkaluman tallace-tallace kwata-kwata da kaso na kasuwar kasuwa. Amma ana gudanar da gagarumin sauyi. Mun shiga sabon zamani — The Brand Age. A cikin wannan sabon salo, samfurin ba shine kaɗai gwarzon labarin ba. Madadin haka, alamar kanta-darajarta, manufarta, gabaɗayan yanayin muhallinta-ya zama babban kadara da ƙwarewar tsakiya ga abokin ciniki. Kamfanin ba mai siyarwa bane kawai; shi mawallafi ne, mai gina al'umma, kuma dandamali don isar da ƙima, ƙima mai ma'ana.

Bayan Ma'amala: Alamar Ƙwarewa

Lokacin Alamar yana motsa mu fiye da alaƙar ciniki. Masu cin kasuwa a yau, musamman ma matasa, suna neman fiye da wani abu mai aiki kawai. Suna neman daidaitawa. Sun zaɓi yin hulɗa tare da samfuran da ke nuna ainihin kansu da ƙimar su. Wannan yana nufin kowane abin taɓawa-daga gidan yanar gizo na kafofin watsa labarun da hulɗar tallafin abokin ciniki zuwa ƙwarewar unboxing da tsayin samfurin - babi ne a cikin labarin ci gaba da alamar. Rashin haɗin gwiwa ko rashin daidaituwa yana karya sihiri. Alamomin da suka bunƙasa za su kasance waɗanda ke tsara haɗin kai, sahihiya, kuma tafiya mai kima daga ganowa zuwa shawarwari.

Hanyar Modular zuwa Gina Alamar

Ta yaya kamfani zai iya sarrafa wannan hadadden gidan yanar gizon mu'amala, abun ciki, da ayyuka akai-akai? Amsar ta ta'allaka ne a tsarin tsari. Maimakon kula da sarrafa alamar a matsayin jerin ayyuka marasa ƙarfi (kasuwa a nan, ayyuka a can), kasuwancin gaba-gaba suna ɗaukar tsarin aiki na bai ɗaya. Wannan shine inda dandamali kamar Mewayz ya zama mahimmanci. Yana ba da tsarin tushe don ginawa da sarrafa yanayin yanayin yanayi ta hanyar haɗin kai. Ta hanyar daidaita ayyuka, sadarwa, da bayanai, Mewayz yana ba da damar kasuwanci don tabbatar da cewa alƙawarin alamar da ƙungiyar tallace-tallace ta yi shine alƙawarin alamar iri ɗaya da sabis na abokin ciniki da ƙungiyar samfuran suka bayar.

  • Content Content: Sarrafa alamar muryar ku da buga kalanda a duk tashoshi daga cibiya ɗaya.
  • Haɗin kai na abokin ciniki: Haɗa bayanan abokin ciniki don kowace ƙungiya ta yi hulɗa tare da abokan ciniki tare da cikakken mahallin da tarihi.
  • Ingantattun Ayyuka: Sanya ayyukan aiki ta atomatik don ƙungiyar ku ta mai da hankali kan ƙirƙira ƙima, ba kan matsalolin gudanarwa ba.
  • Agile Adafta: Da sauri ƙaddamar da sabbin kamfen, samfura, ko ayyuka ba tare da ɓata mahimman ayyukanku ba.

Ƙarfafa A Zamanin Salon

Don samun nasara a Zamanin Salon, dole ne shugabanni su canza tunaninsu daga sarrafa kamfani zuwa sarrafa gwaninta. Wannan yana buƙatar zurfin fahimtar masu sauraron ku, sadaukar da kai ga sahihanci, da ƙarfin aiki don daidaitawa cikin sauri. Yana da game da gina tambarin da mutane ke son zama wani ɓangare na, ba kawai saya daga. Manufar ita ce ƙirƙirar haɗin gwiwa mai ƙarfi, tabbatacce har alamarku ta zama fi'ili, alama ta ainihi, da amintaccen abokin tarayya a rayuwar abokan cinikin ku.

"A The Brand Age, tsarin aikin ku al'adar ku ce. Tsarin gine-ginen da ba a iya gani ne ke tantance ko alamarku tana jin haɗin kai da ganganci ko rarrabuwa da hargitsi. Dandalin da ya dace ba kawai yana gudanar da kasuwancin ku ba; yana haɓaka alamar ku."

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An ƙera dandali kamar Mewayz don wannan ainihin dalili. Suna samar da OS ɗin kasuwanci na yau da kullun da ake buƙata don saƙa ƙimatin alamar ku a cikin ainihin masana'antar ayyukan ku na yau da kullun, tabbatar da cewa yayin da kuke ƙima, ƙwarewar alamarku ta daidaita tare da ku-daidai da ƙarfi. Gaba ba na kamfanonin da ke da mafi kyawun samfuran mutum ɗaya ba, amma na waɗanda ke da mafi ƙarfin juriya da ƙima.

Tambayoyin da ake yawan yi

Alfijir na Zamanin Sabo

Tsawon shekarun da suka gabata, dabarar kasuwanci ta kasance mai sauƙi, ƙirar layi: ƙirƙira samfur, tallata shi da ƙarfi, da haɓaka hanyoyin tallace-tallace. An auna nasara a alkaluman tallace-tallace kwata-kwata da kaso na kasuwar kasuwa. Amma ana gudanar da gagarumin sauyi. Mun shiga sabon zamani — The Brand Age. A cikin wannan sabon salo, samfurin ba shine kaɗai gwarzon labarin ba. Madadin haka, alamar kanta-darajarta, manufarta, gabaɗayan yanayin muhallinta-ya zama babban kadara da ƙwarewar tsakiya ga abokin ciniki. Kamfanin ba mai siyarwa bane kawai; shi mawallafi ne, mai gina al'umma, kuma dandamali don isar da ƙima, ƙima mai ma'ana.

Bayan Ma'amala: Alamar Ƙwarewa

Lokacin Alamar yana motsa mu fiye da alaƙar ciniki. Masu cin kasuwa a yau, musamman ma matasa, suna neman fiye da wani abu mai aiki kawai. Suna neman daidaitawa. Sun zaɓi yin hulɗa tare da samfuran da ke nuna ainihin kansu da ƙimar su. Wannan yana nufin kowane abin taɓawa-daga gidan yanar gizo na kafofin watsa labarun da hulɗar tallafin abokin ciniki zuwa ƙwarewar unboxing da tsayin samfurin - babi ne a cikin labarin ci gaba da alamar. Rashin haɗin gwiwa ko rashin daidaituwa yana karya sihiri. Alamomin da suka bunƙasa za su kasance waɗanda ke tsara haɗin kai, sahihiya, kuma tafiya mai kima daga ganowa zuwa shawarwari.

Hanyar Modular zuwa Gina Alamar

Ta yaya kamfani zai iya sarrafa wannan hadadden gidan yanar gizon mu'amala, abun ciki, da ayyuka akai-akai? Amsar ta ta'allaka ne a tsarin tsari. Maimakon kula da sarrafa alamar a matsayin jerin ayyuka marasa ƙarfi (kasuwa a nan, ayyuka a can), kasuwancin gaba-gaba suna ɗaukar tsarin aiki na bai ɗaya. Wannan shine inda dandamali kamar Mewayz ya zama mahimmanci. Yana ba da tsarin tushe don ginawa da sarrafa yanayin yanayin yanayi ta hanyar haɗin kai. Ta hanyar daidaita ayyuka, sadarwa, da bayanai, Mewayz yana ba da damar kasuwanci don tabbatar da cewa alƙawarin alamar da ƙungiyar tallace-tallace ta yi shine alƙawarin alamar iri ɗaya da sabis na abokin ciniki da ƙungiyar samfuran suka bayar.

Ƙarfafa A Zamanin Salon

Don samun nasara a Zamanin Salon, dole ne shugabanni su canza tunaninsu daga sarrafa kamfani zuwa sarrafa gwaninta. Wannan yana buƙatar zurfin fahimtar masu sauraron ku, sadaukar da kai ga sahihanci, da ƙarfin aiki don daidaitawa cikin sauri. Yana da game da gina tambarin da mutane ke son zama wani ɓangare na, ba kawai saya daga. Manufar ita ce ƙirƙirar haɗin gwiwa mai ƙarfi, tabbatacce har alamarku ta zama fi'ili, alama ta ainihi, da amintaccen abokin tarayya a rayuwar abokan cinikin ku.

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